MOHAMAD SEIF
VISUAL ART
In his "Urban Layers" series, Mohamad Seif merges various mediums to convey his artistic vision. Combining original work of fashion photography, makeup art, urban facades, acrylic paint, and spray
Starting with a printed fashion photograph that he created and directed from scratch with team of the industry's elite professionals . He blends the hard copy with other artistic material on abundant walls of cities he visits . The final step involves photographing the altered piece again and printing it on canvas
The mysterious model poses between the layers of colors in a dramatic attitude yet never hiding the wicked sense of humor
As a creative fashion photographer ,producer and traveller, Seif draws inspiration for this exhibition from diverse locations and iconic products in cosmopolitan cities such as Newyork, Miami Paris and Beirut
Each piece expresses different state of mind, point of view and perception to our daily life
11 selected photographs highlights his skill and passion to elevate fashion photography to different level and perspective